Fairfax Digital launches online video push

smh_tv mumbrellaFairfax Digital today launched a long form TV site in one of the biggest attempts yet by a publisher to monetise online video.

The company has been discreetly signing deals with content owners to feature shows on the site with pre-roll ads.

The archive content at launch includes ABC shows like The Gruen Transfer, Summer heights High, Enough Rope and The Librarians.

The genre of videos available to users are: Animation; celebrities; comedy; documentary; food; interview; lifestyle; military; music; nature; science; sport; true crime.  

The video offering is branded across the Fairfax mastheasd sites including and

At present several episodes from 65 shows are available.

Pippa Leary, Managing Director, Media at Fairfax Digital said: “This is our first real step into long-form video, and meets a growing demand for access to video content online. The way Australians access content online is evolving, and this move really opens up a new way to engage with content across the Fairfax Digital mastheads.

“A survey of our audiences has helped to guide the early decisions around what will be available across the sites. We’ve been building the sites for the past few months, and sourcing content that matches the interests of our viewers. As always, we’ll continue to listen closely to our community, as they help us shape the nature and content which becomes available online through these sites.”


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