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Fairfax links all finance titles to create new business ad network

Fairfax Metro Media has created a network of its business titles, the Fairfax Business Network.

The creation of the network will allow advertisers to reach what the publisher claims is an audience of over 2m monthly readers with a single access point. The move to more closely integrate the previously standalone titles comes after Fairfax posted a loss of $2.7b last week.

The network includes The Australian Financial Review, BusinessDay, MySmallBusiness, BRW, Executive Style, Money, Smart Investor, Money Manager, Trading Room, InvestSmart and ASX.

The most recent circulation figures from the Audit Bureau of Circulation showed the although the Australian Financial Review recorded a drop in print sales, it was one of the smallest losses for a Fairfax title. The audience data from Nielsen Online Ratings indicates the audience across all titles is 2.2 monthly visitors. None of the titles are part of the ABC digital audit.

CEO of Fairfax Metro Media, Jack Matthews said in a press release: “The Fairfax Business Network has been created to give our advertisers one easy gateway to engage with our audience through multiple platforms, across our extensive portfolio of business and personal finance brands.”

 

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