Fairfax loses head of strategic initiatives to CBA



The head of strategic initiatives for Fairfax Media publishing will leave the company at the end of next month to take up a new role at the Commonwealth Bank of Australia, Mumbrella has learned.

Tracy Lee led initiatives for Australian Publishing Media (APM) at Fairfax over the last year as the media company introduced metered paywalls for its digital mastheads last June.

Her departure follows that of chief executive Brett Clegg who left Fairfax in July after two years as head of the Financial Review Group, and then also the Sydney Morning Herald and The Age, to join News Corp as regional director for NSW.

Lee will depart her job as strategic initiatives lead APM at the end of April and join CBA as executive manager of retail banking services in what is understood to be in a communications capacity.

In an email about the move obtained by Mumbrella, Allen Williams, Fairfax’s head of publishing, said: “Tracy has been with Fairfax for several years primarily working within the Business Media group. Most recently within APM she was instrumental in implementing the 3 horizons strategic framework and the national sales review work.

“I will be replacing the role and will work with Druv Gupta to commence recruitment shortly.”

In her role she had reported directly to the APM managing director and provided strategic business analysis and corporate development advice.

A former journalist, Lee had started at Fairfax as strategy and corporate development manager in 2011, having previously been a senior business writer for The Australian and the companies and markets editor for the Financial Review.

CBA has confirmed the appointment.

Megan Reynolds


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