Fairfax Media’s Auction Centre tops $150 million in sales
Fairfax media has reported $150 million in property sales from its Sydney Morning Herald Auction Centre since its launched.
The announcement:
December 6, 2010: Fairfax Media’s Sydney Morning Herald Auction Centre has already accumulated $150 million in property sales, the equivalent of average weekly sales of $7.5 million, since the centre opened its doors in July.
Fairfax General Manager Key Categories, NSW Publishing, John Brand, said: “This is a fantastic result for our auction centre initiative.
“The feedback we’ve received from agents, auctioneers, vendors and buyers has been tremendous and we’re delighted to have just passed this key $150 million sales milestone.”
The Sydney Morning Herald Auction Centre offers a one-stop shop for the commercial, industrial, retail and investment property sales sectors.
Brand added that by providing a dedicated physical auction facility, The Sydney Morning Herald had been able to take its level of service well ahead of any competition, offering a completely integrated property media solution encompassing print, online and auction room.
“The Sydney Morning Herald Auction Centre provides agents and auctioneers with a high quality, fully equipped facility,” he said.
Auctioneer Graeme Hennessy of Premier Auctions, said that The Sydney Morning Herald Auction Centre could enhance the prospects successful sales at premium prices.
“The Sydney Morning Herald Centre is proving a real winner with the broader real estate
industry and is now recognised as the premier auction centre in Sydney and NSW,” Hennessy said.
Hennessy, who has auctioned more than 35,000 properties in Australia, New Zealand, Singapore, Indonesia and North America, said that the centre rivaled the best he had seen.
“Its popularity is growing as all sectors of the property industry believe a common market place for the sale and purchase of property has many benefits. Large and small properties receive the professional presentation befitting major property assets,” he said.
In addition to Hennessy, the centre’s panel of highly experienced and successful auctioneers includes Damien Cooley, Peter Baldwin and Glen Madsen.
Anthony Bray of Jones Lang LaSalle said that the centre was a “very good space to conduct auctions”.
“There is easy access for agents to ‘walk the room’, whilst glass partitioning means that parties can congregate outside the room and talk during an auction but not interrupting the room.
“The centre’s centralised location in the CBD is ideal for our city-based clients who don’t have the luxury of time, so in that regard it works very well,” Bray said.
The Sydney Morning Herald Auction Centre is located at Level 3, 115 Pitt St, Sydney and operates on Thursdays from 10:30am, for 44 weeks of the year.
Fairfax Media’s commercial property portal www.commercialrealestate.com.au has a full-time dedicated auction centre events manager to ensure the seamless organisation and liaison between the centre, agents and auctioneers
Rates and booking information can be directed to Commercial Event Auction Event Manager Bethany Ross on
02 8596 4746.
Source: Fairfax Media press release
