Fairfax Media makes Simon Smith MD of new Fairfax Content Marketing

Fairfax Media has made Simon Smith managing director of Fairfax Content Marketing in a newly created role heading a newly created department.

The new division will leverage content across Fairfax Media’s newspapers, magazines, radio, television and online properties.

Greg Hywood, chief executive officer of Fairfax Media recently announced that the company would be making a major new push into content marketing.

“Simon is without doubt the right person to drive the development the business,” he said. “I have been very impressed by Simon’s depth of understanding of the opportunity and his clear vision for the business.”