Fairfax Media moves Trade Press account from Access to Third Avenue

Fairfax Media has moved the Australian Publishing Media trade press account, which covers many of the publisher’s major newspapers, from Access PR to Third Avenue Consulting.

Third Avenue Consulting is run by Rochelle Burbury who was one of the co-founders of Access PR.

Fairfax said the Australian Publishing Media division account would move over to Third Avenue from December 1. Access PR retains the events account and remains on the agency roster for consumer.

The announcement:

Fairfax Media’s Australian Publishing Media has appointed Third Avenue Consulting to handle its trade marketing public relations.

The Australian Publishing Media division houses four publishing units – News Media, Business Media, Life Media and Australian Community Media – including The Sydney Morning HeraldThe AgeThe LandThe Australian Financial ReviewThe Canberra Timesbrisbanetimes.com.auWAtoday.com.au, as well websites such as essentialbaby.com.au and thevine.com.au.

Third Avenue Consulting, established by former journalist Rochelle Burbury, will handle public relations activities across the division to drive awareness of company initiatives and executives.

“The Australian Publishing Media division generates a large amount of advertising initiatives, new products, events and bespoke research studies which are market-leading and a strategic PR program will amplify our brands,” Fairfax Media Trade Marketing Director Chelsea Wymer said.

“Third Avenue Consulting and Rochelle Burbury brings unique skills and strategic thinking to our business and I look forward to working together to achieve the most effective PR outcomes.”

Rochelle Burbury established specialist, independent PR firm Third Avenue Consulting in February 2013. Rochelle has had a 20-year career as a journalist, most recently as Media & Marketing Editor at The Australian Financial Review. Third Avenue specialises in the media and marketing sectors, and also works with Fairfax Radio Network.

“I am really excited to be working with Fairfax Media and Australian Publishing Media’s suite of assets to deliver a strategic PR program,” Burbury said.

Third Avenue Consulting’s appointment is effective from 1 December, 2013.

Source: Third Avenue media release


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