Fairfax Media is offering advertisers access to its audience target segments coupled with the company’s owned and operated inventory in private marketplace programmatic deals.
Fairfax Media, which publishes The Sydney Morning Herald, The Age and The Australian Financial Review, through its Fairfax Exchange programmatic trading desk will offer advertisers access to 15 audiences data segments.
Fairfax Exchange is an automated digital marketplace that offers programmatic trading solutions across Fairfax’s display, mobile and video inventory.
The audience segments leverage Fairfax’s data sources to target specific audience groups during the purchase cycle.
Fairfax Media’s DRX Network & Programmatic Exchange national sales director Ross Blackam said in a statement: “This is a powerful, market-leading addition to our programmatic offering and we’re excited to be able to offer our clients the opportunity to access premium audience data together with premium publisher inventory, driven by sophisticated programmatic technology.”