Fairfax: ‘News Corp dress up their bile as news’
Fairfax Media has launched an angry attack on rival publisher News Corp, claiming “they dress up their bile as news”.
The outspoken criticism came after Fairfax’s real estate offerings Domain and Commercial Real Estate were accused by Darren Davidson, media editor at The Australian, of running ads on porn sites to generate traffic.
How The Australian reported today’s story
Fairfax denied Davidson’s claims, but the story led today’s Media section of The Australian, which is published by News Corp.
It’s a shame it’s become a race to the bottom for these two. We’d all be much better off with a couple of very high quality leading national digital news brands.
You’ve got one: http://www.abc.net.au/news/
So we have a Lurch peddling corporate bilge for Miller and a lad who writes about his own erection pushing the line of Hywood.
Is it any wonder the audience has turned away from both?
Rear Window column should not have said that – that’s a personal dig.
But the rest of the comments from Fairfax are, sadly, quite apt.
Fairfax do’eth protest too much and in the process lie as well. Anyone with half a brain can conclude that Fairfax ads have been placed on porn sites as part of the network buy where the ad network or their subcontracted network has placed the ads on rotation across may different sites and has not filtered for porn sites properly. Hardly the first time this would have happened either.
And for contacting the authorities? what for? ROFL.
Fairfax run their own programmatic though, they’d just have to switch tab to check, not ask anyone.
Was Darren Davidson visiting those sites again?
He has described the REA content deal with News Limited as ‘property porn’
Methinks he is a little too familiar…
News Corp’s ‘news’ is mostly bile. (The Terrorgraph today was having a good go at ‘muslims’ yet again, as an example of too many bile articles.) Domain is flogging REA in terms of userbility, so that should turn into dollars as users move from REA, whos UX and speed is utterly awful. (I heard an engineer claim recently: if you were worth your weight in salt as a developer or designer why on earth would you work for News Corp when you could work at Google… (Same applies to Domain I guess, although people say it is a very flat structure at Domain.)
In terms of news, Fairfax have gone after the other 50% of Australians who, some do say, have a moral compass, which points to ethical. The Guardian is cleaning out Fairfax, so it could be Domain v REA and News v The Guardian in the not too distant future?
Be interesting if the #stopfundinghate reaches Aussie shores anytime soon? I can only see News getting stripped v Fairfax if it does?
I stopped reading the Media section of Oz years ago – it’s all rubbish and a sales section for News Limited businesses . All legitimate independent industry news comes from this site and adnews.
Is this what REA has resorted to?
Curious as to whether Tracey Fellows is happy with this, or if the rumours are really true that this is coming from the top.
Quite sad seeing these two properties act like children slinging mud, seriously pathetic.
Nice tactic from Newscorp though, showing your competitors on porn sites via exchange buys is a dying art!
Step 1 : go to competitors site, get cookied on as many pages as possible.
Step 2 : go to porn/torrent sites, visit as many pages as possible in the hope of being remessaged by competitor you loath who may have little to no brand safety filtering applied
Step 3 : Take screenshots and publish article
Feels good being back in 2012.
How about adverts in The Daily Telegraph for escorts, massages and brothels?
Thanks for this clear explanation. You’re the first person to have explained what’s really going on. Really reveals the shoddy tactics by the Oz.
Ricky Bobby is correct.
Domain know who recorded the videos, the IP of where the fake movies were created, what time they were created.
They also know this is a very deliberate strategy to discredit Domain rather than fix their own plan.
I wonder if the people of REA are proud of their brand today.
Darren Davison’s articles are cringe worthy. Doing the company’s dirty work like no other before him. It really is the outright shameless prositution of journalism.
Two men squabbling about erections – one wood, one brick.
If you were on Domain or Fairfax’s board, would you go to lawyers at twenty paces? It’s costly, and remediation might be limited to a wrist slap and a page 29 apology in 3point pica.
If they could force an asx block on news shares, or threaten a move in quest, or even wind up causing an editor spill, it’s a win but it won’t win back market share.
Better to take the high road? Also better to get some sage hands in the ad placement department to filter the matches. Open house? Who knew what its a sex code for? (The mind boggles)
If a competitor is going so out of their way to get you, they have to worried.
I don’t think REA have much to fear from Domain. If the figures from https://www.similarweb.com/website/realestate.com.au?competitors=domain.com.au are any indication
REA vs Domain
8:56 vs 2:35 avg visit duration
11.53 vs 2.77 pages per visit
30.95% vs 65.11% Bounce Rate
and tellingly:
1.11% vs 7.41% traffic from display ads
The crappy masthead traffic is evident.
You’re such a dill, same old tricks Sam Daniels.
Domain is app centric.
You keep monitoring desktop
This is a tactic from News Corp. Just look at The Sun: it is where ‘smear’ was taken to the next level (and phone hacking…).
Domain is pummeling REA. Tis only a matter of time before Domain is leading nationally.
Rumour has it the guy who wrote this for the OZ is still locked in a deep, dark, dank room.
http://www.theaustralian.com.a.....bae4f2a826
Domain, everyone knows what this is. Stay HIGH.