F.Y.I.

Fairfax offers rich media on its programatic exchange

December 5, 2014 10:42

Fairfax Media has beefed up its programatic ad exchange with new rich media inventory now being offered following a partnership with IPG Mediabrands trading desk Cadreon.

The release:

Fairfax Media today announced that its automated digital marketplace, the Fairfax Exchange, has launched a rich media programmatic offering across its premium mobile and desktop advertising inventory. The Fairfax Exchange has partnered with Cadreon, the trading desk arm of IPG Mediabrands, for the initial launch.

The Fairfax Exchange, which launched in July this year, uses the AppNexus real time bidding platform to offer advertisers access to more than 300 leading Australian brands, that deliver a premium digital audience of 7.9 million* Australians per month.

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