Fairfax promotes key sales staff as part of integrated restructure

Fairfax has consolidated its Metro Media sales department with some key changes.

Fairfax Metro Media today announced a number of changes to the structure of its national sales division as the company’s commercial operations move into the next phase of development.

The changes include the further consolidation of Metro Media’s sales teams; integration of print and digital ad strategy; and strategic emphasis on client relationships.

“It’s now 18 months since we moved to an integrated sales structure. This new way of doing business is proving hugely successful and we’re picking up market share against all our nearest competitors,” Metro Media Commercial Director, Ed Harrison, said.

“With both employee engagement and customer satisfaction at an all-time high, we felt the time was right to take things to the next phase.”

In a key change to the sales structure, Paul Sigaloff is promoted to National Sales Director, his remit expanding to include all states and both agency and direct sales.

In addition, The Canberra Times will be integrated into the national sales team for the first time, with that masthead’s Group Sales Manager, Kylie Dennis reporting to Sigaloff.

As part of the move to integrate print and digital strategy, the role of Sarah Keith, Director, Print Ad Strategy and Operations, will be expanded to include digital advertising strategy, with responsibility for sales analytics and inventory management across all platforms.

Sev Celik, currently Director of fx, has been promoted to the new role of General Manager, Key Accounts, where she will be spearheading a new approach to the development of client relationships across every function in Metro Media.

“I’m fortunate to have incredible strength in depth in my management team and these changes make the most of the skills in this group,” Harrison said.