Fairfax Media will today distribute print editions of its online mastheads in Queensland and WA.
In a move which the company is describing as a “one-off promotion”, it will distribute a free 24-page tabloid under the brisbanetimes. com.au and WAtoday.com.au mastheads. Each have 15,000 print runs and are being distributed at key points in Brisbane and Perth. ING also has strong branding across the Fairfax websites today.
According to the company, the paper “will showcase breaking news, lifestyle, technology and sports stories from the editorial teams of Fairfax Digital’s to dedicated online news sites”.
The publication will also include an insert from ING Direct. The company is also giving away 15,000 ING cover wrapped copies of the Sydney Morning Herald and The Age in Melbourne as part of the promotion.