Opinion

Fairfax sites tune into Twitter sharing

In what looks to me like a new development, Fairfax Digital Media’s Australian news sites smh.com.au and theage.com.au have started dabbling with story-sharing on Twitter.  

SMH join the conversationSo far, it only appears to be on certain stories – the National news section only, by the looks of it.

Readers are offered the option of a single click to share a story on Twitter.

However, one refinement that’s still probably needed is that the link generated takes about a third of Twitter’s 140 characters, which does seem a tad long. (I wonder if this is as a result of them wanting to keep smh.com.au intact for SEO reasons?)

And in a further initiative, the sites now offer an update on how many people are reading certain stories.

SMH people readingHowever, the grammar may yet want a bit of a tidy-up for when only one person is reading.

SMH tell your friends

And I might need to be persuaded why, if I’m a loser who’s the only one reading a story I’d want to admit that to my friends.

But a good effort nonetheless.

 

Tim Burrowes

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