Fairfax sites tune into Twitter sharing

In what looks to me like a new development, Fairfax Digital Media’s Australian news sites smh.com.au and theage.com.au have started dabbling with story-sharing on Twitter.  

SMH join the conversationSo far, it only appears to be on certain stories – the National news section only, by the looks of it.

Readers are offered the option of a single click to share a story on Twitter.

However, one refinement that’s still probably needed is that the link generated takes about a third of Twitter’s 140 characters, which does seem a tad long. (I wonder if this is as a result of them wanting to keep smh.com.au intact for SEO reasons?)

And in a further initiative, the sites now offer an update on how many people are reading certain stories.

SMH people readingHowever, the grammar may yet want a bit of a tidy-up for when only one person is reading.

SMH tell your friends

And I might need to be persuaded why, if I’m a loser who’s the only one reading a story I’d want to admit that to my friends.

But a good effort nonetheless.


Tim Burrowes


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.