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Fairfax video streams see monthly decline

Fairfax Media saw a 10% drop in video streams on smh.com.au and a 14% drop in video streams on theage.com.au, an analysis of last month’s metro media audience report from the company suggests.

The growth of the company’s tablet app downloads also appeared to slow in March, with 6,824 downloads of the free SMH app and 8,022 of The Age’s app.

The latest data from Fairfax was released in the company’s monthly mastheads report this week.

The SMH fell from 7.2m streams in February to 6.5m in March. The Age fell from 4.2m to 3.6m.   

As well as being down month-on-month, streams for smh.com.au were down 5.2% year on year, while theage.com.au was up by 1.1%.

At the time of posting Fairfax had not responded to Mumbrella’s call to ask about why streams were down.

Meanwhile, the number of tablet apps of the two mastheads appear to have slowed. The SMH went up slightly from 241,915 downloaded to date to 248,739 while The Age went up from 209,608 to 217,630.

Fairfax launched its metro media audience report in February.

However, the number of unique browsers on tablet apps went up by just over 7,000 to 36,813. The Age went up by about 2,500 to 31,850.

The company also showed good progress with sales of its digital edition – which reproduces the print edition online. Monday to Friday sales of the SMH rose from 5,683 to 30,916 while Sunday sales rose from 5,281 to 37,903. The Age rose from digital edition sales of just under 5,000 to nearly 11,000.

March report:

fairfax metro audience report

(Click to enlarge)

February’s report:

fairfax metro feb

(Click to enlarge)

 

 

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