Sydney theatre company Belvoir satires its own rehearsals

Surry Hills theatre company Belvoir has released a series of videos of its actors rehearsing to promote its new show Strange Interlude.

The videos, which offer a satirical glimpse into the rehearsal process, were shot by director Toby Schmitz.

“We want people to experience the intimacy of the actors in the rehearsal room, so we took marketing out of the equation and let the actors create their own campaign,’ explained Belvoir’s marketing manager Tina Walsberger.

Robin Hicks

topics AdvertisingBelvoirMarketingSydney Theatre Company

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Comments: 1

Jeffrey 27 Apr 12

Shouldn’t the point of a ‘behind the scenes’ thing be to attract people to actually come and watch the show? If nothing else, these clips prove that actors really do need scripts.

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