Fairfax: we’ll be charging for online access too

News Ltd will not be alone when it erects its online pay barriers in Australia, the boss of Fairfax Media has signalled.

While Rupert Murdoch’s News Ltd has been indicating for some time that it will be trying to persuade readers to pay to view its content, Fairfax has previosuly had less to say.  

But today Brian McCarthy, CEO of Fairfax Media, told The Sunday Age, a Fairfax paper:

“The only way we can do it, I think, is to have perhaps two levels of entry into our websites, one being a free entry for a mass audience and then a second entry on a paid basis for more upmarket, high-quality data and information.

”Without monetisation of the online sites that the newspaper industries have operated very successfully, we can’t afford to keep the big newsroom staffs we have.”


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