Fairfax’s Cola to head IAB
Fairfax Digital’s COO Nic Cola is the new chairman of Australia’s Interactive Advertising Bureau, succeeding Yahoo!7’s Rohan Lund.
Cola said: “We will be working towards two key goals for the year – advancing our efforts regarding online measurement and ensuring we build awareness and trust in online as a brand building medium for marketers.”
Lund added: “There is still a lot of work to be done to further demonstrate the value of online advertising but we’re definitely on the right track.”
Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large.
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