Fairfax’s Cola to head IAB

Nic Cola Fairfax DigitalFairfax Digital’s COO Nic Cola is the new chairman of Australia’s Interactive Advertising Bureau, succeeding Yahoo!7’s Rohan Lund.  

Cola said: “We will be working towards two key goals for the year – advancing our efforts regarding online measurement and ensuring we build awareness and trust in online as a brand building medium for marketers.”

Lund added: “There is still a lot of work to be done to further demonstrate the value of online advertising but we’re definitely on the right track.”


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