False dawn: what Bing and Yahoo’s divorce will mean for advertisers
Gary Nissim, explains why Bing and Yahoo!’s partnership has been unable to compete with Google when it comes to search.
Four years is a long time in the digital world. In July 2009, Yahoo promised us that it would raise the bar in search marketing and more effectively compete against Google.
Its battle plan for accomplishing that herculean task was to enlist Bing (Microsoft’s search engine) to power Yahoo search results.
There was fanfare and promises of big-spending ad campaigns, and more promises of increased functionality and a new interface. Four years later, none of that has happened.
Sorry to be a snit, but is Mumbrella being subbed by Pagemasters now?
‘this issue will only be exasperated.’ were we looking for exacerbated Gary?
The Grammar Police strike again!
It really is like a messy divorce. Bing want Yahoo to sign up to use AdCenter, a few failed launches and currently no traffic coming from our newly created Bing accounts. Interface looks nice, however I would prefer some traffic. Let’s hope someone turns on the tap next week 🙂
Bing’s video search is actually pretty good.
Interesting article, Gary.
Do you remember Alta Vista? It used to be one of the best and most popular search engines and look what Yahoo’s involvement did to that…
Can’t imagine Yahoo surviving (in Australia, at least) for much longer?
Maybe good news for SEM Platforms like Marin, Kenshoo, Adobe. With 3x search engines to campaign a unified PPC platform makes even more sense.
Top article – Well written!