‘It’s a Famers Union Iced Coffee or it’s nothing’ even if it is the end of the world

Farmers Iced Union Coffee is continuing its positioning ‘It’s a Farmers Union Iced Coffee or it’s nothing’ in a new campaign which focuses on customer’s extreme attachment to the product.

Created by AJF Partnership, the campaign looks at situations in which customers are faced with the dilemma of leaving their iced coffee behind, from the prospect of having to ditch the drink to hide in a store where there are no drinks allowed as a twister approaches to an emotional goodbye at an airport.

Farmers Union Iced Coffee senior brand manager Ian Jankelowitz said: “The new campaign is about showing how much South Australians love their iced coffee and the lengths they go to for it.”

Airing in South Australia, the Northern Territory and Queensland, both commercials where shot in SA and in and around Adelaide by GoodOil Films.


Lion Dairy & Drinks:

  • Category Director: Jeff Swan
  • Marketing Manager: Todd Gordon
  • Senior Brand Manager: Ian Jankelowitz

AJF Partnership:

  • Executive Creative Director: Andrew Foote
  • Creative Directors: Glenn Dalton and George Freckleton
  • Senior Agency Producer: Susannah George
  • Group Account Director: Stephanie Sieber
  • Senior Account Director: Lucy Haworth
  • Senior Account Manager: Alissa Dinham
  • Senior Strategic Planner: Pieter-Paul von Weiler

GoodOil Films:

  • Director: Matt Murphy
  • Producer: Chana McLallen
  • Executive Producer: Juliet Bishop
  • DOP: Crighton Bone
  • Art Director: Lucinda Thompson

Method Studios (Post production):

  • Creative Director: Richard Swan
  • CG Supervisor: Andrew Lodge
  • VFX Supervisor/Lead Flame Artist: Richard Lambert
  • Editor: Drew Thompson
  • Colourist: Andrew Clarkson
  • Nuke Artist: Mike James.
  • Producer: Dawn Walker
  • Executive Producer: Celia Nicholas

Risk Sound:

  • Paul Baxter: Sound Engineer / Sound Designer

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