‘It’s a Famers Union Iced Coffee or it’s nothing’ even if it is the end of the world

Farmers Iced Union Coffee is continuing its positioning ‘It’s a Farmers Union Iced Coffee or it’s nothing’ in a new campaign which focuses on customer’s extreme attachment to the product.

Created by AJF Partnership, the campaign looks at situations in which customers are faced with the dilemma of leaving their iced coffee behind, from the prospect of having to ditch the drink to hide in a store where there are no drinks allowed as a twister approaches to an emotional goodbye at an airport.

Farmers Union Iced Coffee senior brand manager Ian Jankelowitz said: “The new campaign is about showing how much South Australians love their iced coffee and the lengths they go to for it.”