Family camping trip turns into movie night in Optus campaign for new data plan

Optus has kicked off the marketing of its new family data plan with an ad featuring a family who spend their camping trip streaming movies.

The ad, put together by the telco’s in-house team,  features a mum and daughter watching a tense thriller, before being interrupted by the dad and another daughter laughing at a comedy.


The TVCs were filmed by Yes Agency prior to the COVID-19 lockdown, and followed the government social distancing advice in place at the time.

Optus head of marketing, Mel Hopkins said in a press release: “Technology, when used with care, can be a powerful way of creating a positive connection and encourage curiosity, discovery and discussion.

“Our new Optus Family plan gives parents the ease and convenience of bringing all their plans together into one great value bundle. But more than that, it’s also designed to help bring families closer and empower them to have a positive, healthy relationship with technology.”

The Optus family plan includes four SIM cards and 250GB of shared monthly data.

The TV ad will be supported by radio, retail OOH and digital.


Client – Optus
Mel Hopkins – Head of Marketing
Angela Greenwood – Director, Acquisition & Customer Marketing, Optus
William Dennis – Associate Director, Acquisition Marketing, Optus
Akshay Sardana – Acquisition Marketing Manager, Optus

Creative Agency – Yes Agency
Director – Ariel Martin

Production Company – Airbag
Sound Studio – Rumble
Post Production company – White Chocolate

Media – UM and Amobee


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.