Family camping trip turns into movie night in Optus campaign for new data plan

Optus has kicked off the marketing of its new family data plan with an ad featuring a family who spend their camping trip streaming movies.

The ad, put together by the telco’s in-house team,  features a mum and daughter watching a tense thriller, before being interrupted by the dad and another daughter laughing at a comedy.

 

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.