60 more staff axed as Bauer absorbs Pacific Magazines

Less than a week after German-owned magazine publisher Bauer Media axed 70 staff, another 60 have been cut from the business and a further 14 stood down.

The cuts came by Zoom this morning as Bauer CEO Brendon Hill welcomed the Pacific Magazines staff to the business after acquiring the company formerly owned by Seven West Media for $40m, processed last week.

Hill told 60 Pacific Magazines staffers they would be let go today

Mumbrella understands the Pacific Magazines staff were told in a Zoom call with Hill that 60 staff would be let go and a further 14 stood down for at least three to six months. The impacted staff were then told individually that they would be let go.

Last week, Bauer Media announced four of its titles would be suspended for the foreseeable future. Mumbrella understands the impacted titles are OK, NW, Elle Australia and Harper’s Bazaar. Additionally, several Pacific Magazines titles will also be suspended for three to six months. Sources from inside the business have said Men’s Health and Women’s Health are two of the impacted titles.

140 Bauer staff are now expected to have been impacted and a further 100 or so from the Pacific Magazines side of the business. Mumbrella understands a number of the cuts made today were from the digital and sales teams.

The impacts of COVID-19 and the loss of advertising revenue associated has been blamed for the staffing cuts. Bauer closed its New Zealand offices early on in the pandemic, resulting in redundancies for its entire workforce and the closure of several titles.

Rumours are swirling that Bauer’s German parent company may have found a buyer for the Australian arm of the business. Speaking to The Australian, former magazine exec Deborah Thomas said she expected several more titles would be cut from the newly merged business as it attempts to streamline itself. Instyle is thought to be another one of the titles on the chopping block.

Bauer Media has been approached for comment.


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