Omny aims to solve major podcast issue with Podcast Discovery Feed
On-demand audio publishing platform Omny is looking to solve podcast’s discovery challenge with the launch of its Podcast Discovery Feed, which will provider subscribers with new podcasts on a weekly basis.
Revealed at yesterday’s National Radio Conference by Matt Saraceni, head of content at Omny Studio, the feed providers subscribers with a list of new podcasts on a weekly basis and allows those users to then subscribe to the shows they like.
Matt Saraceni: Podcasts are suffering from a discovery problem
“There is the big problem of discovery which is what podcasts are suffering from the most. Right now that discovery piece is owned by the Apple iTunes Store,” Saraceni said.
“We have this concept that we’re creating called the Podcast Discovery Feed. The number one thing we learnt by trying to get everybody to try and download our app is people don’t download other apps, they will use the apps they have.
“People will use the Podcast app to listen to podcasts, to try and draw them somewhere else is hard, not impossible. Radio, especially an integrated play like Radio App, has the best chance of giving reasons to download an app however the podcast long-form listening experience tends to be stuck in the Apple Podcast app.”
Saraceni explained the Discovery Feed is similar to Spotify’s Discover Weekly RSS feed.
“So we’re building this thing called the Discovery Feed and the idea is if I subscribe to this feed, every week I get a new bunch of podcasts to listen to with a promo episode at the front of about 30 seconds explaining what the show is and then the latest episode from the feed,” he said.
“The good thing is we’re hitting all the servers of the shows we’re talking about, so know one is losing out on analytics. And also that everybody’s feed is different.”
Saraceni said Omny is currently looking for content for the experience, saying if any stations or podcasts want to be involved in the feed, to get in touch.
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When newspapers began, they were filled with ads for Dr Dulcinaro’s hair restorer, which having guaranteed to restore hair, actually made the few remaining ones lank and greasy before they fell out, liver pills and kidney pills, the only effect of which caused ones pee to turn green, and electric underpants and corsets to cure a string of ailments from obesity to lumbago. people believed that, if it was in print, it was superior and probably true. took a long time for newspapers to become respectable, its debatable weather they ever actually did.
Digital has a way to go before it settles down, and who knows what’s on the drawing board :o)
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