Fankoo wins El Casco
Luxury desk accessories brand El Casco has appointed Fankoo PR to its public relations account. The announcement:
Sydney based Fankoo PR has been selected to work on the PR account for the exquisite Spanish desk accessories brand El Casco.
El Casco was established in 1920 in the Basque Country of Northern Spain. The original items being produced were revolvers. The two owners, Juan Solozabel Mendive and Juan Olave Bilbao, unknowingly laid the foundations for what would then become one of the world’s leading manufacturers of finely crafted luxury goods.
During the Great Depression the founders – joined in 1928 by D. Federico Gabilondo Zubiaurre – were driven to diversify into additional products, and in 1934 they began the production of stationery and desk top accessories. It is in those years that the distinctive stapler M-5 was created, and to this date, almost 80 years later, it remains one of the company’s best selling products.
The concept was to manufacture products comprised of interchangeable pieces, using rivets for assembly. This would make sure that the products could be serviced even after decades of use. This commitment to quality and craftsmanship, made to some extent old-fashioned by today’s standards of disposable products and built-in obsolescence, is a crucial and enduring feature of the El Casco brand.
El Casco provides the finest range of desk accessories in the world, while maintaining the hallmark of their origin by training their own apprentices, and teaching the traditional manufacturing skill. Today no finer gift can be given to the corporate executive than a desk accessory made by El Casco.
Fankoo is delighted to include El Casco to their ever-increasing portfolio. For any further information on El Casco or our other clients please contact:
Fankoo PR
Maura Retter
70a Blues Point Road,
McMahons Point
NSW 2060
Direct: (02) 9212 4476
maura@fankoo.com.au
www.fankoo.com.au
Source: Fankoo PR press release
