Fans warned ‘Don’t be a Daryl’ and miss out on moments of cricket history
Cricket Australia is telling fans ‘Don’t be a Daryl’ and miss moments of sporting history in a bid to get more people to attend international matches.
The new TV ad from M&C Saatchi Melbourne pans in on a picture of Steve Smith with a voiceover explaining how he became the youngest person to score 100 on his debut as captain, then pans past him to an empty seat in the crowd meant to be occupied by Daryl.
“Daryl was meant to be here, all his mates are, but right now he’s at the tile store,” the voiceover adds, before telling people to get their tickets for the upcoming test series against New Zealand and the West Indies.
“‘Don’t Be A Daryl’ highlights the feeling of missing out on all of the memorable moments cricket offers up, and I am sure that plenty of Australians can associate with their own ‘Daryl’ moment,” said Cricket Australia general manager – media, communications & marketing, Ben Amarfio.
The campaign will run throughout the summer during the test series against New Zealand and the West Indies, the One Day International Series against India, and the T20 International against India, highlighting memorable moments in each of the international formats.
Credits:
Client: Cricket Australia
General Manager, Media, Communications & Marketing: Ben Amarfio
Head of Marketing: Sonia Bijelic
Marketing Manager: Panayiota Ward
Creative Agency: M&C Saatchi Melbourne
Managing Director: David Dahan
Executive Creative Director: Paul Taylor
Senior Creative Team: Mike Plumridge, Mathew Hine
Strategy Director: Kate Smither
Account Director: Nick Bollard, Christina Lalogianni
Designers; Adriano Russo, Anton Plews
Production Company: The Pound
Director: Michael Shanks
Exec. Producer: Natalie Taylor
Director of Photography: Edward Goldner
Editor: Tim Isaacson
This isn’t seriously going to air is it?
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I don’t know about “Daryl” but CA are a bunch of Wallys for even thinking of something like this.
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who is this daryl? please come out where ever you are!
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