Fanta brings horror icons to Australia for Halloween partnership with Universal Pictures and Blumhouse
Fanta has teamed up with Universal Pictures and Blumhouse to unite Chucky, Freddy Fazbear and M3gan for a Halloween Collection across Australia, complete with limited-edition packaging and a new flavour: Chucky’s Punch.
The announcement:
Get ready to scream…for Fanta®! Ahead of this Halloween season, Fanta®, Universal Pictures and Blumhouse are delivering chills and thrills like never before with a global partnership which sees three horror icons come together in Australia for the ultimate Halloween line-up.
The partnership sees horror icons Chucky (Chucky franchise), Freddy Fazbear (Five Nights at Freddy’s 2), and M3gan (M3GAN 2.0) united over one insatiable craving: Fanta®! Across Australia, fans can expect to see the cult and modern Halloween characters on the hunt, with a series of experiences in the run up to Halloween. They may be from very different worlds, but this time, they share the same desire – They Wanta Fanta®.
Following the recent release of M3GAN 2.0, Universal will also release the terrifying new chapter of Five Nights at Freddy’s 2 this summer (in theatres December 4). Both these films are from Blumhouse, the leader in horror.
Not only are these horror icons chasing and gracing the limited-edition Halloween Collection packaging of the classic Fanta® flavours, but for a limited time, they’re also after Chucky’s custom flavour: Chucky’s Punch. This new flavour of Fanta® is available nationwide from today alongside the three horror icons on cans across the Fanta® flavour range. Portraits include Chucky on Chucky’s Punch; Freddy Fazbear on Orange and Orange Zero Sugar and M3gan on Lemon. Fans can get more from the characters by scanning the QR code on the side of cans to access exclusive content and experiences.
“This Fanta partnership is all about celebrating the spine-tingling excitement that horror fans live for. We’re excited to bring these horror icons to life in a way that’s both collectible and delicious. This limited-edition release gives Aussie horror lovers a great way to embrace their favourite infamous characters this Halloween with cans that are as bold and unforgettable as the icons themselves,” says Martyn Ferguson, senior director of marketing at Coca-Cola Australia and New Zealand.
From September to October fans are encouraged to keep their eyes peeled as the horror icons are set to show up everywhere that Fanta® does, from the limited-edition packaging, to retail, vending machines, and experiences, all to get their hands on a delicious Fanta®, so you need to grab yours before they do!
The full Fanta® Halloween Collection will be available nationwide across convenience stores, petrol stations and partnering retailers near you.
Fanta®, and its partnership with Universal Pictures was created by WPP Open X, led by Ogilvy and supported by Burson, EssenceMediacom, GOAT, Hogarth, Subvrsive, and VML.
Source: Ogilvy
