In an ad launched today for Fantastic Delites, a man disguises himself as a woman as a rouse to commandeer the rice crackers at a ladies tea party. The cinematography was by Germain McMicking, who worked on the Australian Wilfred series.
The agency behind the ad was Clemenger BBDO Adelaide. It was directed by Roh Smith through Kojo.
Head of sales and marketing Michael Neale said: “What we needed was an advertisement that provokes people to change their snacking habits and try Fantastic Delites. It needed to be a paradigm-changing advertisement. And a bloke in a dress in the middle of beautifully-filmed ladies’ party certainly breaks a few paradigms.”
- Director: Roh Smith
- Producer: Emily Green
- DOP: Germain McMicking
- Agency: Clemenger BBDO Adelaide
- Creative Director: Geoff Robertson
- Writer: Matt O’Grady
- Agency Producer: Judi Oehme
- Editor: Michael Houlahan
- Sound: KOJO – Justin Astbury
- Grade: KOJO – Mark McKenna