Farmer Wants A Wife launches to 820,000 metro viewers after Nine records weekly win
The return of Farmer Wants A Wife brought 820,000 metro viewers to Seven on Sunday (and 1.280 million nationally), making it the top-rating non-news program and third overall.
That metro audience was down on the program’s 2020 premiere, which aired to 908,000 viewers across metro markets. However, this time it was ahead of Australian Ninja Warrior on Nine.
Ninja Warrior had 724,000 metro viewers on Sunday, which put it ahead of MasterChef Australia which brought in 633,000 metro viewers for Ten.
2021’s Farmer Wants A Wife cast
In other non-news programming, ABC’s Grand Designs brought a respectable 505,000 metro viewers, while Seven’s AFL: Sunday Afternoon Football had 424,000 metro viewers and 312,000 metro viewers tuned in for Sunday Afternoon NRL Live on Nine.
In the key advertising demos, MasterChef Australia won 16-39 while Nine News won 18-49 and 25-54.
All that resulted in a nightly win for Nine, which took a 28.5% network share ahead of Seven’s 26.7%, Ten with 19.2% and ABC with 14.8%. Nine was also the top-rating primary channel with a 21.2% share, while the #1 multi-channel on Sunday was 10 Bold with a 3% share.
Nine’s nightly win came off the back of a weekly win for the ratings week ending 3 July, wrestling back momentum from Seven.
State Of Origin was unsurprisingly the top program of last week (1.862 million metro viewers), helping Nine to an overall network share of 30.2%, with Seven on 28.9%. Nine was also the #1 primary channel last week.
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Zanda Wilson was a reporter and podcast producer at Mumbrella, specialising in radio reporting. He left Mumbrella in September 2021.
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