Farmer Wants A Wife tops non-news but Nine wins Wednesday
A quiet night for entertainment programming saw Seven’s Farmer Wants A Wife take top spot in non-news programming last night, bringing in an average of 685,000 metro viewers.
That meant it just pipped Nine’s Australian Ninja Warrior – Record Breakers special episode, which had 659,000 metro viewers, As Nine won the network share stakes.
Not one, but two beautiful women farewell Rob's farm. 💖 #FarmerAU pic.twitter.com/oSc3sHeOFr
— Farmer Wants A Wife (@FarmerAustralia) July 7, 2021
Nine claimed a 31.2% network share, ahead of Seven with 27.3%, Ten with 18.1% and ABC on 13.8%. Nine was also the top-rating primary channel on Wednesday with a 20.5% share.
In other entertainment programming, Home And Away had 657,000 metro viewers and The Chaser brought in 637,000 metro viewers, for Seven.
Ten’s MasterChef Australia aired to an average of 603,000 metro viewers, but won the 16-39 advertising demo. Nine News, which was second overall among all programming, had 1.096 million metro viewers, and won the other two advertising demos.
Seven News claimed the title of the #1 rating program, bringing in 1.141 million metro viewers.
The first match of the Rugby series between the Wallabies and France, which was also broadcast on Stan Sport, brought in 323,000 metro viewers for Nine via 9Gem.
Ratings provider OzTam has also revealed that from 22 July, weekly top line consolidated seven day VOZ market reports will go live on the Virtual Oz website. This data will begin flowing through to subscribers, with media agencies able to begin the VOZ on-boarding process over the next few weeks and months.
VOZ brings together broadcast viewing across metropolitan and regional free-to-air and subscription broadcasters’, TV and online (BVOD) services on TV and connected devices such as smart TVs, desktop/laptop computers, tablets and smartphones, to provide all-screen, cross-platform planning and reporting for Australia’s television industry.
VOZ insights will be released as VOZ Total TV reporting becomes established in the Australian television market.
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Zanda Wilson was a reporter and podcast producer at Mumbrella, specialising in radio reporting. He left Mumbrella in September 2021.
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