Fashion blogger Nadia Fairfax stars in OGX campaign from Foundation

Fashion blogger Nadia Fairfax and E! Entertainment Australia host Ksenija Lukich will feature in a new campaign for OGX haircare products.

Created by Foundation, the campaign involves the popular blogger discussing the needs of hair within video pieces about OGX.

Foundation head of strategy Rachael Lonergan said the videos show the brand’s simplicity and authenticity.

“Our target audience are smart and we wanted to avoid a cheesy endorsement style campaign, which they’d see through in a heartbeat,” she said.

“This will be authentic, fun and down to earth which describes both Nadia and the OGX woman.”

Vogue International A/P owns the OGX brand, and managing director Matt Hiscox said the company is enjoying the partnership.

“OGX is a small but growing brand in the salon inspired haircare category, and the challenger-led thinking that Foundation has applied to this campaign is exciting to be part of.”

It’s the first time the OGX brand has appeared in anything but a magazine campaign.

The pair were obviously pleased to be working with each other, with both ladies sharing their partnership on Instagram.

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The ad spots were created and produced by MCN’s Multiply division, and will feature a brand ad for broadcast and online and content pieces about OGX’s products, backed up by a social media and digital strategy.

The campaign will run across key Foxtel channels targeting young women, and will run from mid May across the winter months.



  • Head of Strategy : Rachael Lonergan
  • Head of Client Service : Liz Wigmore
  • Digital Manager : Chanel Cummings
  • Account Executive : Erin Mason

Vogue International

  • General Manager / Managing Director AP :  Matthew Hiscox
  • National Sales Manager : Johny Kanaan



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