Father and daughter bond over Cabot’s deck protector in latest campaign
Cabot’s timber finishes has launched its latest ad campaign to position the deck as an important landmark in every Australian home.
Created by HBT, the 30-second ad shows a father and daughter mopping the deck together and watching a movie on a projector outside.
The ad also features the little girl skipping on the deck while a woman switches off her phone to lie on a sun lounge on the deck.
David Hayes, managing director at HBT, said in a statement: “Part of the strategy behind this campaign was to use the emotional attachment that people have to their decks to separate Cabot’s even more from their competitors. Only Cabot’s could run a campaign like this.”
The ads depart from previous campaigns which focused on the functionality of Cabot’s. They will run across TV as well as an out-of-home ad campaign.
Cabot’s makes it last – Daddy’s Little Helper | 15sec TVC from hbt agency on Vimeo.
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I just want to know what the name of the song is 🙂
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Hi Christian. The song is by Victorian band The Teskey Brothers and is called ‘This could be forever’. It was written specifically for Cabot’s after HBT approached the band.
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How Can I purchase this song…it’s bloody amazing!
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The song is called ‘Forever you and me’ by the Teskey Brothers from Victoria. Get it on YouTube. Awesome blues band.
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I love The Teskey Brothers and have tried to find this song on youtube and Spotify but can’t locate it anywhere !!! Does anyone have it and please where did you get it from ?
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Try The Teskey Brothers Forever you and me from 30 days of yes by 30 days of yes.
Bandcamp. Good Luck!
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