Federal Tyres Cairns TV ad falls foul of ad watchdog for burnout

Miranda Ward

February 11, 2015 4:16

A TV ad promoting Federal Tyres Cairns which features a truck doing a burnout has fallen foul of the ad watchdog with the Ad Standards Board (ASB) ruling it goes against community standards around the responsible use of a motor vehicle.

The ad promotion the range of tyres at the garage, featured a shot of a man revving a truck outside one of its stores. While the truck remains stationary, the engine noise is loud and a large volume of smoke is generated at the rear of the truck.

A complaint said: “I thought burnouts were illegal”.

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Miranda Ward

Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.