Opinion

Feeling lucky?

June 15, 2010 7:57

by Tim Burrowes

Here’s a great ad from DDB France which has just been uploaded onto the D&AD YouTube channel.

I won’t actually mention the client, as it will somewhat spoil the punchline.

The ad is called “Chance”. (Link to D&AD’s YouTube channel; link to credits)

Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large. He returned to Mumbrella as Publisher in January 2025

topics D&AD smoking YouTube

Comments: 3

Ro 15 Jun 10

Woah. That’s awesome.

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Alison F 15 Jun 10

I have only recently given up smoking and I must say that I am having less and less difficulty in watching these ads now… I must be lucky!

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Warlach 16 Jun 10

That’s absolutely fantastic.

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