Female comedians urge women to check their breasts for cancer in radio ads

Breast Cancer Care WA is urging women to check their breasts for possible signs of cancer in a radio campaign produced by The Brand Agency.

The radio campaign features comedians Fiona O’Laughlin and Claire Hooper talking about the different names, types and the best way to check for cancer.

Morgen Lewis, group business director at The Brand Agency, said: “It was tricky to find a way to broach the subject without sound tacky or using cheap boob jokes. It was a masterstroke by Ralph Van Dijk to cast two comediennes as it immediately made the message more engaging.”

The Brand Agency in Perth wrote the campaign, which was directed and produced by Eardrum in Sydney.


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