Ferrero dreams of an experiential Christmas

Ferrero is planning on making it an experiential Christmas with a high-tech light installation at Customs House in Sydney and giant Christmas tree pyramids in shopping centres.


(Note: test video now updated with launch footage)

The Ferrero Festival Of Light saw Charlotte Dawson and Ferrero Australia MD Rocco Perna flick the switch with music accompanying the light show.

The two-week light show is based on the gold colour scheme of Ferrero Rocher pralines and designed around the architecture of the historic Circular Quay building.

Christmas is by far the most important period for the brand, with nearly half of all boxed chocolate sales coming during the festive season.

The brand, which sold 83m Ferrero Rocher pralines from October through to December last year, is also upping its TV spend by 42%, and backing it with digital display screens at point of purchase.

Ferrero Australia’s group brand manager Marta Bako said: “In addition to activating our iconic Rocher Pyramid installations in three leading shopping centres in Australia and for the first time one in New Zealand, we are also excited to be launching the Ferrero Festival Of Light event.”


Ferrero Festival Of Light:

  • Experiential & PR Agency: One Green Bean
  • Projections (Production & Creative Direction): Fireback Digital
  • Music: JAM Music

Ferero Rocher Pyramid Installations:

  • Activation: DJF
  • PR: One Green Bean
  • Media Agency: PHD

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