Ferrero dreams of an experiential Christmas
Ferrero is planning on making it an experiential Christmas with a high-tech light installation at Customs House in Sydney and giant Christmas tree pyramids in shopping centres.
(Note: test video now updated with launch footage)
Good first try, and think it will be much better live and with the music.
Had come across this Dutch one quite a while ago and was waiting to see who in Aus will pick it up first. Quite amazing.
https://www.youtube.com/watch?v=Bu2e9uulMPA
Computerised light projection has come a very long way in the last decade, and is certainly nothing espcially new. So if you’re going to do it, well, it had better be good. Hopefully this one is better in the flesh than it looks from the video, but, this seems to be average at best in 2009. Sorry.
Try this one:
http://vimeo.com/5595869
This is one of those ideas that when it is submitted for awards will focus almost entirely on the brilliance of christmas trees and light shows and underplay the contribution of the real driver of sales growth being free to air TV.
In it’s favour this is a lovely addition to the night views of Sydney and is more engagin than Brian Eno’s efforts of last year.(?)
Sadly the vast majority of motorists on the Cahill express will miss out as it cant be seen during rush hour. The majority of people who will see it will be after 11pm on a friday and a Saturday and I’m not sure they ‘ll be remembering that much of what they saw.
Perhaps FR could give away some free chocs to the punters as the queue in maccas is a shocker at that time.
Before you’re so quick to pan it, why not go and check it out for yourself? I happened to see it and I have to say it was pretty eye catching. Well done to them for doing something different and no I don’t work for Ferrero Rocher or their agency.
…this is the best light show I’ve seen recently (not that one would condone doing this in real life)
https://www.youtube.com/watch?v=LN9MBy5qQgc