Fertility clinic ad first in Australia to show woman giving birth

Awesome ad.

Well done

Very powerful & moving. Well done

Pretty sure Myer did something with a woman giving birth in the 1990s. It won awards for the positive portrayal of women in advertising. Although it was all actors, not real people. Saying that, this is better by a long shot.

If this ad doesn’t get banned I will lose all faith in the Ad Standards Board. It has a legitimate vag shot!!!! Even that Roger David ad only had a poorly photoshopped Union Jack in a girl’s mouth

Powerful.

Wow. Beautiful.

(I wish someone made my labor look that good.)

Just beautiful! In my eyes, the most powerful ad ever created!

More things we have to some how protect our children from viewing that arent at the age they should be having any comprehension to what is going on. Sometimes younger children are allowed up at a later time slot ie football night. The ad might be legitimate but it doesnt belong on tv.

Hey conservative at 12.35…. A vag shot!!!! Where do you think babies come from – the cabbage patch???????????????? *give yourself an uppercut*.

A lovely add and done with class.

Well Dale, you clearly understand women and Zia is a great talent. You were the first to show a woman farting in the bath ( in the 90’s) for New Woman and now another first. Beautifully shot. It transported me. Thank you.

amaaazing… it will certainly be talked about!! cue: mia freedman!

This is not appropriate for TV, think of all the sickos who will get off to this

Very surprised at some people’s reactions! Labour and birth is such a beautiful momentous occasion, why do we need to shelter our children from it?! Well done Genea on a beautiful and thought provoking advertisement!

I agree with all of you. It is truly a wonderful add, and I am sure ‘disappointed’, that the Aus broadcasting assoc with mandate where and when it can ve viewed.
Nice to see something lovely, natural and perfectly normal , than most of the vulgar trash we see every night on TV.

Yeah,, Good Ad. Now watch someone ban it.
Hello Neil, Neil, I’m not a prude but…

A stunning job of filming and presenting birth without showing anything untoward. To Conservative and others who complain – I watched the ad frame by frame after reading your comment, and I absolutely could not see a single thing that could be described as a ‘vag shot’. It was carefully framed by the woman’s legs and the hands and arms of those assisting in this birth.

One of the problems we have these days is that the only birth that most women experience is when they give birth to their own children. Birth is a scary and mistifying experience. In years gone by, other women in the family attended all births, and girls were brought along to see and assist with birth when they reached puberty so that they understood the process and were prepared for the experience.

How wonderful to be able to present childbirth to the masses in such a tasteful fashion. Bravo…or should that be, Brava!

Be interested to know if they conceived via IVF. That seems to have been glossed over in the release.

Sex sells.

This is stunning. Advertising at its best. Tears in eyes.

Absolutely fantastic.

‘ Disapointed’ @ 2:23 concentrate on protecting children from bad spelling, grammar, and punctuation and let them engage with real life.

Beautiful – really fantastically done – will make anyone struggling to have a baby cry – I know I just did.

Are the comments above serious? This is in no way offensive, there is no ‘vag shot’,and if you hvan’t taught your children where babies come from this might be a good idea!

@conservative you can’t make an ad without a product shot.

love this ad – its totally moving. conservative, you shuold pick up a biology book and have a quick read – everyone has seen one at some stage, so nothing new or shocking!

Wonderful ad and haunting music, tastefully done have read some of the comments that some have said! What is wrong with you people there is nothing unnatural or sexual about it. In a lot of cultures children see this all the time. Good on you Genea well done and what a great job you all do there. Terry

O.M.G.
Stunning birth! Adored the baby’s fingers wrapping around the Dad’s hand.
Genea, you really are world leaders in fertility.

Sheesh Moogles & surry hills, I’m pretty sure Conservative knows where kids come from. Suggesting someone give themselves an upper cut? Grow up Moogles. People are going to disagree with you.

I can’t believe how sappy this made you all.

Absolutely brilliant. So beautifully expressed I had tiers in my eyes, and I’m a bloke.
If this ad doesn’t win all trophies and admiration of other professionals and public. I don’t know what.

Stunning. It was beautiful. Just lovely.

Those who don’t like it on TV probably also disagree with women breastfeeding in public.

sex cells

Great to see natural and joyful birth being portrayed in the media – there should be more of it. Beautiful film.
Strange how we can accept violence and blood thirsty scenes on TV all the time yet birth is seen as something to be censored….unless of course it is surgical or highly dramatic! Our women need more joyful images like this to show them that birth is not something to fear but to embrace

Fast forward 18 years. “I know that face…weren’t you the kid in that TV ad…(fingers clicking)…?

Fantastic. Congratulations to the RhodesShapter team!

This made me feel incredibly uncomfortable. Inappropriate for an ad .

The score-only soundtrack and the use of black and white make this ad much more… palatable. Imagine seeing all that in colour…

This is an amazing piece of work- so moving and incredibly beautifully done!

Wow!
These people are SO lucky to have such a beautiful baby AND have it captured on film so beautifully…..what a keepsake!

If you are offended by this you should be ashamed of yourself.

I am weepy and I haven’t viewed it yet