BE Festival Q&A to include film, TV, media and creative powerhouses

The final session at tomorrow’s Festival of Branded Content and Entertainment will be an audience Q&A with some of the industry’s branded content heavyweights.

The panel will be chaired by consumer psychologist Adam Ferrier who stepped down from Naked Communications last week.

It will feature Sharon Parker, executive director of marketing services at IPG Mediabrands; Rohan Robertson, MD, The Media Mix and Tim Flattery, Head of Business Development & Diversified Services, at MEC

Parker was previously at Unilever across personal care, foods and home care portfolios and was one of the first marketers in Australia to use to content as a marketing tool, for which she won a Cannes Lion.