BE Festival Q&A to include film, TV, media and creative powerhouses

FESTIVAL BRANDED ENTERTAINMENTThe final session at tomorrow’s Festival of Branded Content and Entertainment will be an audience Q&A with some of the industry’s branded content heavyweights.

The panel will be chaired by consumer psychologist Adam Ferrier who stepped down from Naked Communications last week.

It will feature Sharon Parker, executive director of marketing services at IPG Mediabrands; Rohan Robertson, MD, The Media Mix and Tim Flattery, Head of Business Development & Diversified Services, at MEC

Parker was previously at Unilever across personal care, foods and home care portfolios and was one of the first marketers in Australia to use to content as a marketing tool, for which she won a Cannes Lion.

Robertson is behind one of Australia’s most successful ongoing branded entertainment TV properties, Shannon’s Supercar Showdown, which is funded by car insurance company Shannon’s and has returned to 7mate for a third season.

And Flattery has recently returned to Australia after a stint in LA at Grainey Media, which creates branded IPTV platforms for clients including Google and Nike. Flattery was involved in Australia’s first fully brand funded prime time network television series, No Leave No Life on Seven and Sudden Impact on Nine.

The Q&A panel will include John Mescall and Joel Pearson, who will also be speaking at the conference on the strategies behind two of the most viral pieces of content of the year – Dumb Ways To Die and Dove’s Real Beauty Sketches. Pearson is based in London as innovation director of PHD’s global planning unit while Mescall is ECD at McCann Australia.

The festival – taking place at Luna Park in Sydney all day tomorrow – is organised by Mumbrella’s parent company Focal Attractions.

Tickets to the Festival – and the programme – are available for a few more hours only, via this link. The conference takes place at Luna Park in Sydney this Thursday October 3. It is followed by the APAC Branded Content & Entertainment Awards in the evening.

Conference sessions include:


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