Fetch TV joins the FAST lane, adds 8 free ad-supported streaming channels
Fetch TV has added eight free ad-supported streaming TV (FAST) channels to its aggregation platform as a free inclusion for all users, with more to come.
The initial FAST channel line-up on Fetch includes Fail Army, Pet Collective, People Are Awesome, Nosey, Outdoor Channel, Insight TV, In Trouble, and In Wonder.
While still relatively new to the Australian market, FAST channels are rapidly gaining popularity in other markets. In the United States, they are forecast to generate USD4.1 billion (A$5.6 billion) revenue by 2023.
Fast channels combine many of the features of traditional TV viewing (branded linear channels, free, ad-supported) with the efficiencies available via technology advances (IP delivery, targeted advertising). They complement traditional FTA channels, subscription channels and SVOD options, and target niche audiences with compelling content available free of charge.
The news comes just days after the Sydney Moring Herald reported Telstra was looking to purchase a large stake in the Australian subscription video service. This would mean Telstra television’s current 1.4 million users would have access to service.
Fetch TV chief content and commercial officer, Sam Hall, said: “As a leading Australian aggregation platform, it is important that Fetch continues to grow our offering across both subscription and free content options. The introduction of FAST channels is the latest example of Fetch embracing innovation to deliver exceptional value and an ever-growing selection of content to our customers, ensuring we live up to our brand promise of ‘All your entertainment, easy.’ ”
Accessible from the TV Guide, all Fetch customers can now enjoy the additional channels, at no extra charge, on their TV and on the Fetch Mobi app.
The initial FAST channel line-up on Fetch includes Fail Army, Pet Collective, People Are Awesome, Nosey, Outdoor Channel, Insight TV, In Trouble, and In Wonder.
Connected TV ad spend in the U.S. 2019-2023. Published by Statista Research Department, Jan 18, 2022
In 2020, connected TV (CTV) advertising spending in the United States reached 9.03 billion U.S. dollars, out of which spending on YouTube ads accounted for 1.56 billion dollars. Hulu was the leading CTV advertiser in the country, with an ad revenue of 2.17 billion.
Advertising on CTVs is a growing trend combining the ease of online advertising and reach of TV. Tailored, skippable ads can be served to target audiences while they are streaming video content on their TVs. At current pace, CTV ad spend is expected to grow to 27.47 billion U.S. dollars by the end of 2025.
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