Fetch TV to launch major Game of Thrones outdoor campaign on the back of HBO deal

IPTV player Fetch TV will launch a major national outdoor campaign promoting new access to buy Game of Thrones episodes, and other HBO content, on its platform.


“There will be more than 100 outdoor displays nationally,” Scott Lorson, CEO of Fetch TV told Mumbrella. “There is tremendous demand for leading titles like Game of Thrones, Walking Dead, True Blood and HBO clearly produces some of the biggest, highest quality and most in demand drama and to give our customer access to that content is a really significant coup for us.”

Fetch TV yesterday announced the deal with HBO with the ad campaign promoting the ability to buy the Season five of Game of Thrones. It comes as the company claimed it would reach 250,000 subscribers later this month.

The agreement means Fetch TV will now offer download-to-own TV shows from leading content providers: HBO, 20th Century Fox, Roadshow Entertainment, Disney, Entertainment One, Warner Bros., Lionsgate, ABC Commercial, and Viacom International Media Works.

The deal is significant as it gives Fetch TV customers one of the largest libraries in the Australian market and will help them challenge smaller rivals in the download-to-own market, including Quickflix and Ezyflix.

“There are many avid viewers and fans of HBO series in Australia,” said Sofia Chang, executive vice president of worldwide digital distribution at HBO. “We are delighted to partner with Fetch TV to offer their customers the ability to download and keep their favourite HBO shows.”



Lorson added: “Australians love their movie collections, and we are now seeing a rapid shift in preference from physical to digital ownership, as consumers embrace the convenience, early windowing, attractive pricing and multi-device viewing options.”

Fetch TV is an over the top (OTT) service which offers consumers IPTV services including Netflix, the major free-to-air catch up services and a number of other channels on its service. It partners with major telcos Optus, iiNet and Dodo.fetch2

Lorson also revealed the service was rapidly approaching the 250,000 subscriber mark on the back of major deals including the inclusion of SVOD Netflix in bundled telco packages.

“We continue to set monthly records for sales and we will expect to surpass 250,000 subscribers by the end of this month,” he said.

Nic Christensen 

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