Fiat Chrysler to sponsor Dragons
Jeep and Alfa Romeo have signed up as sponsors of NRL Club St George Illawarra Dragons.
The announcement:
Monday November 5, 2012: Today, Jeep and Alfa Romeo, part of the Fiat Chrysler Group, were announced as the official automotive sponsors of the 2013 NRL Dragons. The two-year commitment from the New South Wales (NSW) Jeep and Alfa Romeo dealers was confirmed at the first day back at pre-season training and marks the start of a unique partnership.
Madeline Tynan, dealer principal at Tynan Motors, confirmed the sponsorship is a fantastic match for both organisations.
“The Jeep and Alfa Romeo NSW dealer sponsorship is really exciting – both organisations are full of new talent; fans of adventure, style and excitement; and ready for some exciting wins over the next couple of years. We’re thrilled to be partnering up with a team which will help build on our brand connection with action sports like Rugby League,” said Tynan.
Peter Doust, CEO at the Dragons, said “We’re confident in what the Dragons have to offer as a club – we’re commited to outstanding football, we have a fantastic network of talented players and we nurture some of the NRL’s most enthusiastic fans. We’re thrilled to welcome Jeep and Alfa Romeo as automotive sponsors and think the next couple of years will be an exciting time for both organisations in NSW.”
The sponsorship builds on Jeep’s long term partnerships with successful sporting organisations including the AFL Richmond Football Club and four key polo events around Australia.
Jeep is an iconic American manufacturer entrenched in over 70 years of automotive tradition producing sports utility and off road vehicles recognised the world over.
Alfa Romeo is a premium Italian manufacturer with over a century of experience in the motor industry who began their association with the Club as front-of-shorts Apparel Partner midway through 2012.
Both brands are renowned for their stylish designs and outstanding performance.
Source: Fiat Chrysler Group press release
