Fidelity Communications wins Mentholatum Australasia
Fidelity Communications has been appointed to handle brand and strategy for healthcare product company Mentholatum Australasia.
The announcement:
Mentholatum Australasia has appointed Fidelity Communications to undertake its brand and strategic planning. The consumer healthcare company, whose brands include Deep Heat, Alpha Keri, OXY, Ice, Confirm and Softlips, made the appointment without a pitch.
In making the announcement, Jayne Senior, Managing Director of Mentholatum said “We found the product and positioning of Fidelity to be very compelling and feel our relationship with them is going to be very positive. Their appointment comes at an important time for Mentholatum as we look to grow our business aggressively. It is crucial we are clear as to the returns we will get from that investment.”
The appointment is effective immediately and is the first publicly announced win for Fidelity since opening its Melbourne office last month.
Source: Mentholatum Australasia press release
Congrats Chris and Victor