Torch Media creates new floor format
Torch Media has added a floor format to its campaigns in BWS and Woolworths Liquor. The ads will be placed in front of shelves to advertise the product above it.
The announcement:
Shopper media network TorchMedia has introduced its Floor format into 1,000 BWS and Woolworths Liquor stores nationally.
The Floor advertising is the same successful format used in Woolworths stores, and is positioned in front of the relevant product, at shelf or fridge.
“The addition of Floor is the perfect complement to the digital screen and radio network already in place at BWS stores,” said Cameron Baxter, Sales Director at TorchMedia.
“The new formats offer liquor brands a greater presence, to build brands and influence the shopper’s decision at the moment of purchase.”
The TorchMedia liquor channel – the largest liquor media portfolio in Australia – offers advertisers the ability to influence more than 10 million shopper transactions every month.
Source: Torch Media press release
