Fifth Dimension Consulting appoints global director of consumer insights and brand strategy

Fifth Dimension Consulting has appointed a new global director of consumer insights and brand strategy.

Renowned brand and research expert, Melissa Gilson, will step into the role and join the team, the company confirmed on Thursday.

Gilson’s expertise in brand positioning, culture and consumer motivations will be a key focus for the role as more brands and organisations are gaining and needing assistance with navigating market challenges and driving the growth of their respective companies.