Film Ink gets The Shining treatment

Movie title Film Ink has created a shot-for-shot remake of a key scene from Stanley Kubrick horror film The Shining in an ad to run on SBS World Movies and at Film Festivals.

The video remakes the scene where the child at the centre of the film scrawls “Redrum” on the door, which reverses in the mirror as “murder”.

In this case, the reversed message is “Knimlif”.

Ad director Julian Shaw said: “You can play the scenes side by side and the cutting points are identical. “It’s a big production design job and a challenge mostly for the actors to hit their marks.

The Shining starred Shelley Duvall.  Shaw said in the announcement: “There are a great deal of symbolic items, intended or otherwise, to be found in the mise-en-scene of Kubrick’s films, so it’s important to consider exactly why you are placing any object in front of the lens. I’ve planted three references to films Shelley Duvall has been involved with inside the ad, so I look forward to hearing if eagle-eyed viewers can spot them.”

The original:


  • Producer Dov Kornits
  • Director/Editor Julian Shaw
  • Director of Photography Boris Vymenets
  • Online Producer Michael Brooks at Fats Digital
  • Focus Puller Paul Shakeshaft
  • Gaffer Cameron Wintour
  • Make Up Artist Amber Warner
  • Sound Designer/Composer Thom Kellar
  • Production Designer Stuart Cottle

Film Ink is not the first to pay homage to The Shining. “The Shinning” featured in The Simpsons:


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.