Final moments of Cannes Lions sees Australia double its grand prix haul thanks to Scope campaign

It took until virtually the final award of the week-long Cannes Lions festival for Australia’s trophy haul to edge into respectable territory.

Grand prix for good

The trophy everyone wanted to get their hands on

But Leo Burnett Melbourne’s seizure of the Grand Prix for Good – in only the second year since the category was created – doubled Australia’s grand prix tally after the win in the PR Lions at the start of the week for Clemenger BBDO Melbourne’s NAB breakup campaign. However, the number of trophies was still down on previous years.

The Grand Prix for Good came for the Leo Burnett’s camapign for Scope which saw them create a band made up of disabled people, which was only gradually revealed during their music video. The campaign also won gold in the Film Lions.

In awards based on the combined wins across the week:

  • Advertising Agency of the Year was given to AlmapBBDO Sao Paulo, Brazil, with Wieden+Kennedy Portland, USA in second and BBDO New York, USA in third.
  • Independent Agency of the Year went to Wieden+Kennedy Portland, USA. Runners up were Droga5 New York in second place and Jung von Matt Hamburg in third.
  • The Palme d’Or, given to the most awarded production company, was presented to Smuggler USA.
  • The Network of the Year award was presented to BBDO. Second place went to Ogilvy & Mather and third to DDB.
  • Awarded for the first time was the Holding Company of the Year which went to WPP. Omnicom was second with 1,152 points and Publicis Groupe in third with 744 points.

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