Final Mumbrella360 panel to feature industry’s top players from PR, media and advertising

The final keynote session of Mumbrella360 will feature the first public appearance of the new boss of Facebook in Australia, the creator of the most globally awarded advertising campaign of the year, the chairman of Australia’s new PR industry body and the president of the Media Federation.

The panellists for Mumbrella Question Time, on June 6, are:

  • Will Easton, MD of Facebook in Australia and New Zealand;
  • John Mescall, executive creative director of McCann;
  • Stuart Gregor, chairman of the PR Council and CEO of Liquid Ideas;
  • Henry Tajer, president of the Media Federation and executive chairman of Mediabrands Australia

william easton facebookEaston joined Facebook earlier this year with a brief including market strategy, user experience and engagement, sales and marketing, product deployment and strategic partnerships. He was previously APAC regional director of mobile and social for Google, and before that director of retail for Google. He is a board member of the Mobile Marketing Association in Asia Pacific.

John MescallMescall is the creator of Dumb Ways To Die, the viral musical hit for Melbourne’s Metro Trains which has had more than 45m views since launching in November last year. It has won major trophies at every major awards held since and is on target to garner the most trophies since Tourism Queensland’s Best Job In The World.

Stuart GregorGregor became chairman of the PR Council when it formed under the auspices of the Communications Council in April last year. A former News Limited journalist, Gregor founded Liquid Ideas 13 years ago. It has since grown to one of Australia’s largest independent public relations agencies employing around 30 people.

henry tajer headshotTajer has been president of the Media Federation for nearly three years. The industry body acts as the unified voice of Australia’s media agencies. Tajer has also been executive chairman of Mediabrands Australia since 2010.

Agencies within the Mediabrands group include UM, Initiative, MB3, Reprise, Cadreon and Ensemble.

Mumbrella Question Time will be moderated by Mumbrella editor Tim Burrowes.

mumbrella360Mumbrella360 takes place in three weeks time, on June 5 and 6 at the Hilton Hotel in Sydney. The opening day’s keynote features Simon McDowell, chief marketing officer of The Coles Group. The second day’s opening keynote features Melissa Barnes, global head of brand and agency advocacy for Twitter. Other major sessions include Nine Entertainment Co CEO David Gyngell in conversation with Group M chairman John Steedman and Ten CEO Hamish McLennan’s first public appearance since taking the role.

To view the program and book tickets, follow this link.


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