Final Mumbrella360 panel to feature industry’s top players from PR, media and advertising

Tim Burrowes

May 13, 2013 10:35

The final keynote session of Mumbrella360 will feature the first public appearance of the new boss of Facebook in Australia, the creator of the most globally awarded advertising campaign of the year, the chairman of Australia’s new PR industry body and the president of the Media Federation.

The panellists for Mumbrella Question Time, on June 6, are:

Will Easton, MD of Facebook in Australia and New Zealand;
John Mescall, executive creative director of McCann;
Stuart Gregor, chairman of the PR Council and CEO of Liquid Ideas;
Henry Tajer, president of the Media Federation and executive chairman of Mediabrands Australia

Easton joined Facebook earlier this year with a brief including market strategy, user experience and engagement, sales and marketing, product deployment and strategic partnerships. He was previously APAC regional director of mobile and social for Google, and before that director of retail for Google. He is a board member of the Mobile Marketing Association in Asia Pacific.

Mescall is the creator of Dumb Ways To Die, the viral musical hit for Melbourne’s Metro Trains which has had more than 45m views since launching in November last year. It has won major trophies at every major awards held since and is on target to garner the most trophies since Tourism Queensland’s Best Job In The World.

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.

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3 COMMENTS

Benjamin Harrison 13 May 13

Good to see the woman in the industry getting representation Mumbrella!

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mumbrella 13 May 13

Hi Benjamin,

As you’ll have read, of our two morning keynotes one happens to be from a woman (Twitter), the other from a man (Coles).

The makeup of the Mumbrella Question Time panel on the second afternoon is somewhat determined by the organisations involved. The reason that we’ve invited the leaders of the PR Council, and the Media Federation, for instance, is because of the parts of the industry they represent. They both happen to be men in the same way that the chair of AANA who was on the panel last year happens to be a woman.

I’d invite you to judge the event – with its 150 or so speakers – in its entirety.

Cheers,

Tim – Mumbrella

CS 13 May 13

I agree with Benjamin on this one Tim. It’s not just this particular example – it’s also reflected through the majority of your content. I challenge you to conduct an audit of your own content to determine how many articles are about women, or written by women. It’s so minimal. Yes, it may be a reflection of the reality of the industry as it stands now, but it would be great if you could view your content and events through a gender lens and make an effort to lead this issue. Having one women at least sit on a four-person panel should be a no brainer.

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