Financial institutions dominate top 10 CX brands, as voted by Australian consumers

September 24, 2019 4:05

Australian consumers have voted Singapore Airlines as the brand with the best customer experience, according to KPMG’s Customer Experience Excellence 2019 report, but financial institutions dominated the top 10.

RACQ Insurance (#2), Bendigo Bank (#3), Paypal (#4), Afterpay (#5), ING (#6), NRMA Insurance (#7) and RACV Insurance (#9) all cracked the top 10, with Dan Murphy’s (#8) and Subway (#10) rounding out the list.

When it comes to local brands, or those headquartered in Australia, RACQ Insurance, Bendigo Bank, Afterpay, NRMA Insurance, and Dan Murphy’s also appeared on that list, joined by The Iconic, Grill’d, Suncorp and Mitre 10.

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Brittney Rigby

Brittney Rigby was Mumbrella's deputy managing editor - news and analysis. She left Mumbrella in April 2021.