Financial services PR and marketing firm Blue Chip Communication wins five new clients

Financial services PR and marketing firm, Blue Chip Communication, has added five new clients to its roster: fixed income specialist FIIG, global investment manager Foresight Group, life insurance brand Integrity Life, self-managed super fund (SMSF) administrator Heffron, and specialist retirement funding provider Household Capital.

Blue Chip owner and managing director Carden Calder said that the new clients represent a “wave of positive change” in the financial sector following the Royal Commission.

“In the wake of massive widespread negative scrutiny on financial services it’s tempting, but too simple, to criticise how brands and leaders have served Australians,” Calder said.

“Recent appointments by FIIG, Foresight Group, Integrity Life, Heffron, Household Capital and other clients reflect a wave of positive change in financial services.

“Each of these brands aims to help a certain group of Australians have a better financial future. Each also recognises the need to move past traditional PR and profile-raising to protect and grow their reputation, reach and revenue, or all three. Each brand and its leaders also have a compelling vision and a desire to change something that’s broken or doesn’t serve Australians well enough. All are innovators or change-makers and intend to reinvent their category in a complex part of financial services,” she concluded.

Managing director Carden Calder said the new clients were a ‘wave of positive change’

FIIG has appointed Blue Chip to audit and provide recommendations on its current marketing practices, and develop a marketing and PR plan to raise the brand’s profile.

Foresight Group has engaged the firm to support the first Australian launch of its wholesale fund. Blue Chip will be working on a communications strategy that encompasses media relations, content production, digital marketing, advertising, and events.

For Heffron, Blue Chip is working on a research-based content marketing and PR program to highlight the firm’s expertise in the SMSF and retirement category.

Blue Chip will also be assisting Household Capital raise awareness and trust of its home equity retirement funding offering, with a strategic communications plan.

Finally, the firm will be organising a thought leadership program for Integrity Life.

Calder stated that the new clients are owed to the firm’s investment into its resources and service offering.

“We can now draw on an evidence base across audiences of interest to fund managers, superannuation funds, SMSF providers, ESG experts, policymakers and insurers for example. This gives us and our clients a far greater probability of success in tactical execution, particularly in work such as opinion-change or digital customer acquisition where results can be objectively measured,” Calder said.


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