Finder expands presence in Asia, plans for global app roll-out
Australian-founded comparison provider Finder is continuing its global expansion with the acquisition of a Southeast Asian comparison brand, GoBear.
Finder’s acquisition of the GoBear brand includes trademark and digital assets including domains, website content and social channels in Singapore, Hong Kong SAR, Vietnam, Thailand, Philippines, Malaysia and Indonesia.
“Over time we want to introduce the Finder brand, and what we can deliver, via those social channels” said founder and global CEO at Finder, Frank Restuccia. “Want to educate the audience that Finder is there, and that we are continuing on the mission that GoBear set out to achieve.”
Founder and global CEO Frank Restuccia
While the GoBear brand will continue to operate via social media and email channels for now, the website content will transition to Finder.
“They [GoBear] had developed thousands of guides and education pieces, which were aligned with the way Finder approaches comparison, so those articles will now go live on Finder,” Restuccia added.
The extension of Finder’s presence into the market is designed to strengthen connections with brands that operate in the region, and will assist in “strengthening some of the partnerships Finder has already in place,” added Restuccia.
Finder is live in 80+ plus markets and cites an audience of more than 10 million consumers globally every month.
The Finder app is currently live in Australia, with plans to roll it out in the UK and USA next, and then in Asia and elsewhere.
“The Finder app will allow us to provide deeper and richer services. Increasingly over time we are going to help guide more purchase decisions through the Finder app, and through that use of data we have,” said Restuccia. “The core proposition is unique… we want to extend on that footprint and become that global leader in decision making.”
Globally, Finder compares more than 200 different verticals ranging from personal finance products such as credit cards, home loans and savings accounts to online shopping, cryptocurrency and share trading, and is rapidly expanding into new areas.
“There has been a massive groundswell of millennials and investors in the market. We are seeing a lot of demand in trading and crypto, those are areas which I feel are going to continue to expand, and we have put a lot of effort into serving the needs of those consumers,” explained Restuccia.
While a significant producer of reviews, some not always glowing, Restuccia said the brand has been successful in building revenue through its education of consumers.
“We are fortunate in a sense in that the better we do in delivering on the customer needs, the more revenue we generate,” he said. “We are well placed to be able to build further from here.”
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Olivia Kruimel is the managing editor at Mumbrella. She has more than 15 years of experience in journalism, communications and marketing. Her journalism career began at Fairfax Media (now part of Nine) and includes various B2B publications such as B&T, Travel Today and ALB. As a marketer Olivia has worked for Standard Chartered and various global law firms.
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