Finder’s ‘uninterested dad’ commercial pinged by Ad Standards
An ad for comparison service Finder.com.au has been pulled over health and safety concerns.
The radio ad portrayed a fictional conversation in which a son is trying to tell his father he needs an ambulance, but the parent is too distracted by “a home loan thing on Finder.com.au” because “the rate’s just dropped”. Throughout the conversation, the dad remains unaware, or uninterested, that he is late to collect his son and that his son is in peril.
Ad Standards – Australia’s enforcer of advertising self-regulation, which aims to “give voice to community concerns about the content of ads and promote responsible advertising” – investigated the ad, primarily focusing on health and safety concerns.
This as is not funny at all. It’s actual pretty shi*.
It’s a cruel and also totally unrealistic and unfathomable scenario that would never ever be funny.
Hasn’t the founder even got kids?
It went too far. It would’ve worked better with a simpler mundane example. Dad burnt sausages while trying to finalise home loan, or he left brush in his daughter’s knotty hair.
It’s so so try hard that it’s so so bad. Genuinely bad.
Can I please unhear this.
Think the founder came up with this and no one brave enough to tell him how sh*te it is.
Seriously
When is parental neglect ever funny?