Finecast hires Matt Stephens and Georgina Fox in senior roles

GroupM’s Finecast has made two key hires within its senior leadership team, unveiling the new appointments of Matt Stephens and Georgia Fox.

Stephens has been named head of client engagement, while Fox joins the addressable TV business as head of operations, with Finecast revealing the hires have been made to keep up with growth in the business.

Matt Stephens & Georgina Fox

Stephens joins Finecast from SBS where he spent the last six years in charge of the NSW sales teams covering TV, digital and BVOD.

He has more than 13 years in advertising sales and leadership roles across television and media, which also included four and half years with MCN/Foxtel Media.

As head of client engagement, Stephens will be tasked with driving growth and working with agencies and clients to drive understanding of what addressable TV can offer as part of media strategy.

Meanwhile, Fox joins Finecast from within GroupM, having previously worked as publisher partnerships and supply director for the agency group.

Now as head of operations she’ll be responsible for managing supply partnerships for Finecast and leading the operations team that implements all addressable TV campaigns at Group.

Both new hires will report to managing director Brett Poole, and work as part of the Finecast leadership team which also includes head of client services, Liv Geen, head of marketing and business development, Tania David and head of product, Dylan Dharmadasa.

Poole said it’s exciting to grow the team as the appetite for addressable TV grows among advertisers, more of whom are starting to “discover the ability to reach television audiences in new ways using data and technology to target and measure.

It’s exciting to welcome new additions to the team as we continue to grow Finecast, the only dedicated addressable TV business within Australia, committed to advancing TV advertising experiences for Australian brands and viewers.

“With a zest for delivering client satisfaction and results through a consultative, partnership-led approach, Matt’s transition into the rapidly evolving world of Addressable TV is a natural partnership of skills and passion.

“Georgie’s track record at GroupM managing broadcast partnerships, supply and industry leading trading innovations, make her a fantastic addition to the team.”

Finecast launched into Australia in October 2018. It partners with  Nine, Seven, SBS, Ten and Foxtel via MCN, as well as data partners Experian, Nielsen, ABS and Group M’s [m]Platform to  provide a map of addressable TV screens in Australia.

Finecast launched Finecast ID in 2020, which allows advertisers to measure and manage frequency and reach across BVOD through a single buying platform.


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