Finn Bradshaw leaves Cricket Australia to become Tennis Australia’s head of digital strategy

Finn Bradshaw is leaving his role as Cricket Australia’s head of digital to take the position of head of digital strategy at Tennis Australia. He will finish up with the organisation on April 24.

Bradshaw has been at Cricket Australia for just over five years and was the driving force behind the organisation’s digital presence.

Finn Bradshaw will be leaving Cricket Australia for Tennis Australia

Throughout his time with the company, Bradshaw helped build Cricket Australia Digital into the number one digital brand against tough competition from other sporting organisations.

Bradshaw has helped Cricket Australia champion women’s cricket and community cricket, working on projects such as MyCricket and establishing the Cricket Australia Digital Agency to provide cost-effective content and product solutions for Australian cricket.

Bradshaw was also an integral part of the media rights team which negotiated the partnerships with Foxtel and Seven. His time with the organisation also saw it overcome the recent ball tampering scandal and the expansion of the Big Bash League competition.

Ben Wise will step into the role as acting head of digital while Cricket Australia commences the recruitment for a replacement.

Bradshaw said the decision to move was a tough one, but is excited to be taking on new challenges at Tennis Australia.

“The opportunity to work on an event such as the Australian Open doesn’t come along often, and the opportunity to join the Tennis Australia team on their innovative and ambitious journey was too good to pass up,” Bradshaw said.

“I look forward to creating world-class digital experiences befitting the event’s iconic status. On a personal note, I’d like to thank Cricket Australia for its consistent support of our digital strategy over the past five years.”

Tennis Australia chief revenue officer Richard Heaselgrave said the organisation was delighted to welcome Bradshaw to the team, where he would take on the challenge of transforming the company’s digital assets.

“With the fan base for tennis and our suite of events continuing to expand globally, Finn’s experience in changing the way fans consume sport online will be invaluable, particularly in terms of further realising the potential of our marquee event, the Australian Open.

“In this new role Finn will be responsible for all Tennis Australia’s digital and technology products associated with the promotion, experiences and operation of all our events, including the Australian Open, and for engaging and energising fans in Australia and internationally. He will also develop new revenue streams for digital businesses and products,” Heaselgrave said.


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